JOEL CHUA

Sr. Art Director & Creative


I like art directing fun stuff and writing dumb stuff. 👋🤠

Currently working at Something Different in Brooklyn, NY.



For Work
Spectrum - Spokesperson
Marla Aaron - Jewelry At Work
UN Women - Unpack The Everyday Rookline - We Know Because We Play
Spectrum - Ring Ring
Marla Aaron - Locked Up
Elmer’s - What If?!
Spectrum - Yardmates

Not For Work (but SFW)
This Is Why I’m Single
We Stan
Misc. Posters



About Me ︎︎︎

👨🏻‍🦰 SPECTRUM / Spokesperson

How do you sell phone plans in an entertaining way? Get a fun spokesperson, dumb scenarios, even dumber jokes, and a sprinkling of cute ducks waddling around.








TVC & Digital/Social
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⛓️ MARLA AARON / Jewelry At Work

We thought, “what if instead of like—a beautiful model wearing jewelry, a stumpy little fire hydrant wore it instead? Wouldn’t that be so stupid? Haha. Yeah, that’d be stupid...” So we did just that.








OOH & Digital/Social
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🔑 UN WOMEN / Unpack the Everyday

We created a campaign for UN Women’s “16 Days of Activism Against Gender-Based Violence,” to show what women do every day to protect themselves. A very cool project to work on (and very eye opening).







OOH & Digital
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ROOKLINE / We Know Because We Play

We helped launch a golf apparel company from start to finish. I learned a lot about golf while working on this project, namely how much I love driving golf carts.








Digital/Social
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📞 SPECTRUM / Ring Ring

I get a lot of scam calls offering free cruises and vacations. I love to answer them and play along for as long as I can. They inspired me to write this spot.

PS: My record is 54 minutes.






TVC
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🔒️ MARLA AARON / Locked Up

We made a video during the 2020 panini featuring anthropomorphic jewelry locked up inside and talking trash with their best friends on a zoom call. How meta!








Digital Video
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🐮 ELMER’S / What If?!

If you love watching those slime videos all over social media, here’s a campaign I worked on with just that! If you hate seeing them, maybe don’t click this. Or do. You do you, boo boo!








Social / Activation
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🪴 SPECTRUM / Yardmates

We wrote these right before the pandemic, so things had to be tweaked at the last minute and the roommates were in their backyard instead of indoors when it came time to shoot. Same dumb humor, but with more references to what people were doing while stuck inside.







TVC & Digital
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