UN WOMEN / UNPACK THE EVERYDAY
We made a campaign to educate men about just how prevalent gender-based violence is. We also built a website with actionable items men can start doing to help stop, call out, and prevent everyday aggressions.
This part of the campaign was ultimately shelved and unfinished, but I still like the idea. The plan was to compile pre-existing “What’s In My Bag” videos from YouTube and highlight just how common it was for women to feel the need to carry items for safety on a regular basis: pepper spray, tasers, pocket mirrors, tactical pens, etc.
The password is: sharknado
CD: Jessica Stewart
CW: Burk Smyth
AD: Joel Chua
CW: Burk Smyth
AD: Joel Chua