UN WOMEN / UNPACK THE EVERYDAY
We made a campaign to educate men about just how prevalent gender-based violence is. We also built a website with actionable items men can start doing to help stop, call out, and prevent everyday aggressions.
This part of the campaign was ultimately shelved and unfinished, but I still like the idea. The plan was to compile “What’s In My Bag” videos from YouTube and compile a bunch of women casually talking about what they carry for safety every single day: tactical pens, pocket mirrors, pepper spray, tasers, etc.
The password is: sharknado
CD: Jessica Stewart
CW: Burk Smyth
AD: Joel Chua
CW: Burk Smyth
AD: Joel Chua