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JOEL CHUA

Sr. Art Director & Creative


I like art directing fun stuff and writing dumb stuff. 👋🤠

Currently working at Something Different in Brooklyn, NY.


For Work
Spectrum - Spokesperson
Marla Aaron - Jewelry At Work
UN Women - Unpack The Everyday Rookline - We Know Because We Play
Spectrum - Ring Ring
Marla Aaron - Locked Up
Elmer’s - What If?!
Spectrum - Yardmates

Not For Work (but SFW)
This Is Why I’m Single
 We Stan
Misc. Posters


About Me ︎︎︎

ELMER’S / WHAT IF?!

Slime was all over social media, but no one was mentioning the brand of glue they used to make it. We sent 50+ influencers themed boxes with challenges to bring Elmer’s to the forefront, asking “What If?!” What if... a pig made slime? What if... we used slime to make art? The possibilities were endless.

@puttyegg on Instagram

@satisfactorystore on Instagram

@unicornhornslime on Instagram

Talissa Tossell on YouTube

Moriah Elizabeth on YouTube



After all the influencers made their “signature slime” creation, we combined it all and made accidental tactile modern art (read: it broke).




All of the Elmer’s “What If?!” boxes sent out to were large orange boxes. Coincidentally, Beyonce’s Ivy Park PR boxes were also orange. 



Press:
The campaign was featured on Business Insider!


CD: Marjorie Oetting
Sr. AD: Javier Chacin
AD: Joel Chua





Whoops! Sorry 2018 me.
I lived long enough to become the villain a few years later.