︎

JOEL CHUA

Sr. Art Director & Creative


I like art directing fun stuff and writing dumb stuff. 👋🤠

Currently working at Saatchi NY.


For Work
Spectrum - Mobile & Internet
Spectrum - Spokesperson
Marla Aaron - Jewelry At Work
UN Women - Unpack The Everyday Rookline - We Know Because We Play
Morgan Stanley - Thrive 2025
Monsters - Little League
Spectrum - Ring Ring
Marla Aaron - Locked Up
Elmer’s - What If?!
Spectrum - Yardmates

Not For Work (but SFW)
This Is Why I’m Single
Lil Doggies
We Stan
Misc. Posters


About Me ︎︎︎

ROOKLINE / WE KNOW BECAUSE WE PLAY

A lot of companies started selling golf apparel after 2020 (you know, when people needed to be very far from each other). Sure they sold golf gear, but they were soulless and were meant for the very casual golfer. Rookline on the other hand is by golfers, for golfers. We know because we play.

We helped launch the brand, shot their visuals, made videos, and created a photography style that helped them stand out from other brands.




Here are a few of the videos.





And we made a library of stills for social posts. Here are some of them.



CD: Richard Ryan & Arturo Gigante
AD: Joel Chua