MORGAN STANLEY / THRIVE 2025
How do you make an annual financial conference where people go to learn about Morgan Stanley’s offerings a bit more exciting? Since it was in LA for 2025, we leaned into Hollywood and made a fake film festival themed conference.
We made a bunch of movie posters that corresponded to Morgan Stanley’s offerings.
After visiting all the booths and learning about each offering, people collected ticket stubs that could be brought to the merch table. There they could pick up notebooks with their name laser-etched on a Hollywood star, totes, water bottles, movie poster postcards, etc.
And what’s the point of making it Hollywood themed if it didn’t have photo-ops to make attendees feel like the star of the show? Anything to make a financial conference feel less like a financial conference.
CDs: Richard Ryan & Arturo Gigante
Sr. AD: Joel Chua