MORGAN STANLEY / THRIVE 2025
How do you make an annual financial conference a bit more exciting? We made a fake film festival to make HR professionals feel like the stars of the show.
We made a bunch of movie posters that corresponded to Morgan Stanley’s offerings.
Themed booths where people could learn about Morgan Stanley’s offerings.
Merch area where attendees got their own Hollywood star on customizable merch.
Photo-ops with a blue carpet to rival a Hollywood red carpet premiere.
Anything to make a financial conference feel less like a financial conference.
CDs: Richard Ryan & Arturo Gigante
Sr. AD: Joel Chua